Title: Self Test: Survey Design
Course: UGQuants (SSPS) > Section: Survey Design

Question 1 - True or false?

‘A survey can be described as a structured set of data in which information is collected for two or more cases about the same variables’.

- True
Feedback: Correct.
- False
Feedback: Incorrect.

Question 2

Which of the following forms can a survey take?

- A written questionnaire
Feedback: Incorrect. Please read the response options carefully.
- A structured observation
Feedback: Incorrect. Please read the response options carefully.
- A content analysis
Feedback: Incorrect. Please read the response options carefully.
- All of the above
Feedback: Correct.

Question 3 - True or false?

‘Secondary analysis can quantitative or qualitative.’

- True
Feedback: Correct.
- False
Feedback: Incorrect.

Question 4

Surveying each member of the population of interest is known as a...

- Cluster sample
Feedback: Incorrect. This is called a census.
- Simple random sample
Feedback: Incorrect. This is called a census.
- Census
Feedback: Correct.
- Purposive sample
Feedback: Incorrect. This is called a census.

Question 5

A sampling frame is...

- The population of interest as defined through an available register.
Feedback: Correct.
- A strategy used to choose participants.
Feedback: Incorrect.
- The population which is accessible for our research.
Feedback: Incorrect.
- A strategy used to recruit participants.
Feedback: Incorrect.

Question 6

If we are aiming to generalise our findings from our sample to a wider population we should use the following type of sample...

- Convenience sample
Feedback: Incorrect.
- Non-probability sample.
Feedback: Incorrect.
- Probability sample.
Feedback: Correct.
- Purposive sample.
Feedback: Incorrect.

Question 7 - True or false?

‘Simple random sampling is a good method of sampling when we have an incomplete sampling frame.’

- False
Feedback: Correct.
- True
Feedback: Incorrect. Simple random sampling requires a complete sampling frame (knowledge of every person in our population of interest).

Question 8

If we select every third case from the register of our population of interest we would obtain the following type of sample...

- Systematic sample
Feedback: Correct.
- Cluster sample
Feedback: Incorrect.
- Quota sample
Feedback: Incorrect.

Question 9 - True or false?

‘Using non-probability sampling methods, some members of the population have a greater chance of being selected than others’.

- True.
Feedback: Correct.
- False
Feedback: Incorrect.

Question 10

Which of the following is NOT a type of non-probability sampling?

- Cluster sample
Feedback: Correct.
- Convenience sample
Feedback: Incorrect.
- Purposive sample
Feedback: Incorrect.
- Quota sample
Feedback: Incorrect.

Question 11

A non-probability sample is suitable for use in which of the following circumstances...

- In all named cases.
Feedback: Correct.
- Where a sampling frame is unavailable.
Feedback: Incorrect. Please check the response options carefully.
- When carrying out a pilot study.
Feedback: Incorrect. Please check the response options carefully.
- When the research is not concerned with producing generalizable results.
Feedback: Incorrect. Please check the response options carefully.

Question 12

Which of the following strengths are associated with the use of face-to-face interviews?

- High response rates
Feedback: All of the answers are correct.
- Use of a complex questionnaire design
Feedback: All of the answers are correct.
- Use of a longer questionnaire
Feedback: All of the answers are correct.
- All of these.
Feedback: Correct.

Question 13

Which of the following advantages do telephone interviews generally offer over face-to-face interviews?

- Reduced costs and time
Feedback: Correct.
- Use of a longer questionnaire
Feedback: Incorrect.
- Use of a more complex questionnaire design
Feedback: Incorrect.
- Higher response rates
Feedback: Incorrect.

Question 14

Social desirability concerns are likely to be more prominent with which method of data collection?

- Face-to-face interviews
Feedback: Correct.
- Website surveys
Feedback: Incorrect.
- Postal surveys
Feedback: Incorrect.
- Telephone interviews
Feedback: Incorrect.

Question 15

Which of the following advantages is NOT associated with self-completion methods?

- High response rates
Feedback: Correct.
- Cheap to administer
Feedback: Incorrect.
- Easy to contact a widely dispersed population
Feedback: Incorrect.
- Affords respondents’ privacy
Feedback: Incorrect.

Question 16

The term operationalisation refers to the process of...

- Translating concepts into a measurable form.
Feedback: Correct.
- Assigning codes to response categories.
Feedback: Incorrect.
- Developing a sampling frame.
Feedback: Incorrect.
- Administering a survey.
Feedback: Incorrect.

Question 17

In trying to ensure that our survey questions actually measure what we think they are measuring we are concerned with which of the following principles of questionnaire design?

- Validity
Feedback: Correct.
- Reliability.
Feedback: Incorrect.
- Relevance
Feedback: Incorrect.
- All of these.
Feedback: Incorrect.

Question 18 - What type of question is the following?

‘Do you go to a gym at least once a week?’

- Behaviour
Feedback: Correct.
- Attitude
Feedback: Incorrect.
- Belief
Feedback: Incorrect.
- Knowledge.
Feedback: Incorrect.

Question 19

Which of the following types of question should be avoided when designing a questionnaire?

- Double-barrelled questions
Feedback: Correct.
- Open questions.
Feedback: Incorrect.
- Opinion questions.
Feedback: Incorrect.

Question 20

Where are complex / sensitive questions best placed in a questionnaire?

- At the beginning
Feedback: Incorrect.
- In the middle.
Feedback: Correct.
- It does not matter.
Feedback: Incorrect.

Question 21

Which of the following is a key purpose of cognitive interviewing?

- Ensuring the survey is an appropriate length.
Feedback: Incorrect.
- Ensuring the survey is not unduly time consuming for respondents.
Feedback: Incorrect.
- Ensuring respondents find the survey questions interesting
Feedback: Incorrect.
- Ensuring respondents understand the survey questions.
Feedback: Correct.

Question 22

If we question a respondent’s understanding of particular terms used in a question what types of verbal probe are we using?

- Comprehension / interpretation probe
Feedback: Correct.
- General probe
Feedback: Incorrect.
- Confidence judgement probe
Feedback: Incorrect.
- Specific probe
Feedback: Incorrect.

Question 23

Which of the following statements does NOT apply to pre-coding?

- Often used with open questions
Feedback: Correct.
- Respondents are provided with a fixed set of responses
Feedback: Incorrect.
- Often used with closed questions
Feedback: Incorrect.
- Occurs before the survey is administered
Feedback: Incorrect.

Question 24

Which of the following type of information would we not necessarily have to code?

- Age
Feedback: Correct.
- Banded income ranges
Feedback: Incorrect.
- Gender
Feedback: Incorrect.
- Occupation
Feedback: Incorrect.